1:1 coaching for women ready to stop following everyone else's playbook and start building a business that feels authentically theirs

The Story That Started It All

I remember the exact moment I realized I was building someone else's business, not mine.

There I was, surrounded by notebooks filled with strategies I'd learned from every business guru out there. I had the knowledge, I was doing "all the things," I was researching like my life depended on it. But something felt... off.

I was following their playbooks to the letter, but their business goals weren't my business goals. Their audiences weren't my people. And honestly? My nervous system was screaming at me to slow down, but I kept pushing through because that's what they said successful entrepreneurs do.

I was spinning my wheels, learning more and more but getting nowhere. The traditional business advice everyone swears by? It wasn't working for me. And I was starting to think maybe I just wasn't cut out for this.

Then I had a realization that changed everything: What if the problem wasn't me? What if the problem was trying to fit my square-peg dreams into someone else's round-hole strategies?

When Everything Clicked

Fast forward to working with one of my clients, let's call her Sarah. She came to me feeling exactly like I had felt: overwhelmed, spinning, and convinced she needed to learn just one more thing to finally "get it right."

But here's what we did differently. Instead of looking at every business under the sun for inspiration, we got hyper-focused on two things: who Sarah was at her core, and who she wanted to serve. That's it.

We weren't trying to attract everyone. We weren't copying what worked for someone else's audience. We were building something that was authentically hers, for her specific people.

And you know what happened? Everything fell into place. Her messaging became clear because it was actually hers. Her social media felt natural because she wasn't performing someone else's personality. She started getting more sales, not because she was working harder, but because she was finally working as herself.

The Missing Piece You’re Not Hearing

Here's what I learned from my own journey and from working with incredible women like Sarah: It's not just about strategy. It's about whether your nervous system is ready for that strategy.

You can have the most brilliant business plan in the world, but if your body is in fight-or-flight mode, you're hitting the gas and the brake at the same time. You can't think strategically when you're spiraling about the future.

This is why I combine those high-level processes and systems that make big tech companies wildly successful with something most business coaches ignore: nervous system awareness.

If you're not ready for expansion in your body, let's work on that first. Let's allow in that growth before we start saying yes to everyone and everything.

When women start businesses, they're not usually chasing a get-rich-quick scheme. They're doing it because they see a need in their community, or they want to fill a hole in their life with something meaningful.

You're not here to build mindless funnels and automations (though if that's your thing, totally okay!). You're here to build a business you actually love to be in. A business that works in your life because you're excited about it.

You want to wake up every day thinking, "Oh my God, this is me. This is what I'm meant to be doing."

What Heart-Led Really Means

Hi I’m Krista

For 8 years, I worked in product marketing, including 5 as a consultant helping teams build what they dreamed of. I got really good at marrying big-picture strategy with real human needs.

Now I help women entrepreneurs do the same thing, but for their own dreams. I'm not here to coach at you with someone else's blueprint. I'm here to walk beside you as you build something that's completely, authentically yours.

Because you don't need another course. You need someone in it with you who gets both your vision and your nervous system.

A Heart-Led Business

Someone who will cheer for you AND give you the next steps because you deserve both support and structure.

Coaching sessions

We focus on one major business block that's keeping you stuck. We'll unpack what's really happening, bridge the gaps, and build something that feels calm, clear, and completely yours.

Support between sessions

For encouragement, questions, and those tiny celebrations that keep you moving forward.

Personalized strategy

Based on your actual business, your real strengths, and your true capacity, not some cookie-cutter approach.

 FAQs

  • It feels backwards to spend money when you're already stretched thin. But here's what I've learned: the women who are stuck in feast-or-famine cycles often stay there because they're trying to figure it out alone. Sometimes the investment that feels scary is exactly what breaks the pattern. We'll work within your reality, not some fantasy version of your business.

  • It depends on where you are in your journey. But as a rough estimate, we can make real progress in 4 sessions at about $150 per session.

  • Most women find weekly sessions give them the momentum they need, but some prefer every other week to have more time to implement between calls.

    We'll figure out what rhythm works for your schedule and how you process best. This is about what serves you, not what's convenient for me.

  • That's frustrating, and honestly, not surprising. A lot of coaching feels like being handed someone else's blueprint and told to make it work.

    This is different because we start with you, your nervous system, your actual capacity, your real goals. Not what you think you should want, but what you actually want.

  • I understand that fear.

    But staying where you are guarantees you'll still feel stuck too. In our work together, you won't just talk about what's wrong, you'll leave each session with clear next steps that feel doable. We're not aiming for perfection; we're aiming for movement.

What's Next?

This is where we check for fit and get to know each other.

You don't have to know the next step. You just have to be willing to take one.

Your heart-led business is waiting for you. Let's build it together.