Hi I’m Krista

It feels backwards to spend money when you're already stretched thin. But here's what I've learned: the women who are stuck in feast-or-famine cycles often stay there because they're trying to figure it out alone. Sometimes the investment that feels scary is exactly what breaks the pattern. We'll work within your reality, not some fantasy version of your business.

My prices are intentionally set to reflect the depth of expertise I bring, from over a decade of experience in tech, product strategy, agile design, and messaging that moves people. You’re not just paying for hours, you’re investing in focused, thoughtful support designed to help your business grow sustainably and confidently.

That said, I also recognize that many small business owners are navigating real systemic and financial barriers. If you're deeply aligned with my work but the pricing feels out of reach, there’s always room to have a conversation. Let’s see if we can find an option that supports both of us.

Most women find weekly sessions give them the momentum they need, but some prefer every other week to have more time to implement between calls.

We'll figure out what rhythm works for your schedule and how you process best. This is about what serves you, not what's convenient for me.

That's frustrating, and honestly, not surprising. A lot of coaching feels like being handed someone else's blueprint and told to make it work.

This is different because we start with you, your nervous system, your actual capacity, your real goals. Not what you think you should want, but what you actually want.

I understand that fear.

But staying where you are guarantees you'll still feel stuck too. In our work together, you won't just talk about what's wrong, you'll leave each session with clear next steps that feel doable. We're not aiming for perfection; we're aiming for movement.